Director and Marketing Strategist, Tiffany Bennett has spent a lot time with different small business owners and has seen what it costs a business when they don't take their marketing seriously. She recognised that so many of them were struggling with their marketing and kept hearing ... 'I'm feeling overwhelmed', 'I don't know marketing I should be doing', 'It's too hard', 'Nothing is working, or 'I don't have the time'.
She also watched as small businesses were implementing 'reactive marketing' (eg. copying what they saw other businesses doing or running with random ideas that weren't aligned with their business goals). They had no strategy, no plan and many had decided that they would try to figure their marketing out as they went along.
So in 2018 SAVVINESS was launched with the focus of providing personalised solutions that would help to uncomplicate marketing for small business owners.
Tiffany believes that long term business success is dependant on the time and resources business owners can invest in their marketing, and the business owners who have a growing business and income are savvy with their marketing. In other words, they have a strategy and a plan that is aligned with their goals so they know what marketing they need to be doing. They also check-in regularly to review their marketing and have access to someone outside of their business to help them see things from a different perspective.
SAVVINESS is here to help small business owners get savvy with their marketing.
SAVVINESS is based in Adelaide, South Australia and works with both local and online clients.
DIRECTOR / MARKETING STRATEGIST
I’m a marketing professional with over 17 years experience working in different marketing, event and consulting roles. While I have been the 'hands on' marketing doer in many of my roles, my real strengths are strategy, planning and looking at the bigger picture for small businesses. I now call myself a marketing strategist and I enjoy nothing more than working with business owners on growing their businesses.
While I loved my time working as an employee, I knew I wanted to have my own business, one which allowed me to combine my love of business, learning, and creativity.
Creating SAVVINESS has given me the opportunity to share my knowledge with passionate business owners, and help them work towards achieving their goals. I'm often told that I help people feel more motivated and positive about their business after spending time with me. And I love that!
Away from SAVVINESS my life is busy running around after my 3 sons and keeping me and my family healthy. I used to dream of being a professional tennis or basketball player. I later found out that I’m a better marketer, so here I am!