As a business owner, you’re expected to be the Jack or Jill of all trades. You’re your own CEO, sales manager, customer service personnel, accounting department, and marketing manager. Everything needs to be taken care of. No aspect of the business should be left out in order to nurture it into a more sustainable pursuit.
Often, entrepreneurs don’t have enough time to think about every aspect of the business nor have all the knowledge in the get-go. Most are driven by passion and the desire to serve. This is why accepting help and knowing how to delegate is key if you want to progress further.
When it comes to growing a business, marketing has always been fundamental. Marketing, if used properly, can propel any business towards success. It’s the cornerstone of every remarkable business. It is an important part of your business that you may need to seek help with, especially if it’s not your field of expertise. An investment into working with a marketing consultant, advisor, mentor, coach etc will have a positive effect on your business growth and your personal growth as a business owner.
Here are the FIVE REASONS why I believe you should consider getting the help with your marketing from an external marketing consultant (or whatever they choose to call themselves):
1. Independent and unbiased perspective
Having a different person look at your business with fresh eyes is a game changer. Working with a marketing consultant or advisor, will give you an independent and unbiased perspective on how your business is running and what you can do to make it better. Because you’re the brainchild, you are attached to your business in a lot of ways. It can be difficult to be objective about your business. This is absolutely normal. However, you need to take into account the cold hard truths if you want your business to flourish.
It is important to get honest recommendations with no exaggeration as a business owner. Getting external help and support will give you an unbiased take on your business whenever you need it. This is necessary to grow in the right direction. You need a consultant who will work on your business plan without a secret agenda. This gives you the assurance that he/she is not trying to sell you a service or a product.
They will also look at your business and give you advice based on the current phase you are in. It is important to recognise that a business usually thrives in its unique pace. A marketing specialist takes into consideration the speed and stage you are in so you know what steps to make. Marketing should also be done depending on the current phase to make the most of the situation. This helps you become more strategic about your business.
2. Experience and knowledge
Expert guidance is key. Your marketing consultant or advisor will have knowledge, experience, and skills that you don’t have. This is valuable for your business and this is what you’re paying for. These are the aces that get your business moving forward. With this help, you are able to address issues you weren’t able to see at first.
Having an expert available to you will give you increased confidence when making marketing decisions and it’s often lack of confidence that is holding business owners back from business growth. You can also take advantage of the best practices, processes and the best tools, which your consultant has, for your business.
They will help you address the nitty-gritty of your business’s marketing. They can help you in identifying your target market, creating your core offer, formulating your brand’s key messaging, and developing your marketing materials. Ultimately, all these will help in driving people to your business. This generates the leads that you need.
When you have guidance and support that’s able to review the marketing side of your business and help you to get clear on what actions you need to be doing, you will find it frees up your time. You can focus more time and energy instead to what you enjoy doing, which probably isn’t marketing. Keep in mind that to grow a business, you need to focus on your own expertise. You need to play by your strengths as a business owner. Find out what you do best and what you enjoy doing. It is better to exert your effort on that part of the business and know that by doing this, you are also contributing to the growth of your business.
3. Motivator and supporter
The life of an entrepreneur can sometimes be lonely, especially if you don’t have anyone to talk ‘business’ to. Although you’re living the dream of being your own boss, this can be challenging. There will be days when you struggle to get up in the morning because the fuel is running low. It’s like a rollercoaster ride. There will be ups and downs. The speed might be too much too handle and you risk burning yourself out. Such is the life of being a business owner.
If you're a solo business owner, you often face everything alone. To combat this drag of entrepreneurship, you need a motivator and a supporter. Having someone to help boost your motivation will help you succeed. Often, it can be challenging to keep your eye on the prize especially when all you see are hurdles. There are many consultant who will also play the role of a coach which helps to keep you inspired through the roughest days. They will be the one to remind you of your ‘why’ and the bigger goal you are working towards.
To stay committed and on track in business, you need someone to support and encourage you. Just when you feel like things are failing, the people you engage to support you on your journey will remind you of the work you’ve done and cheer you on. Often, it can be as simple as being told you did a great job. But, that can be a powerful message that can help you in pushing your limits so you can achieve your goals. This also boosts your confidence and encourages you to keep going.
Because you work for yourself, it can be easy to slack off. You can just let tasks slip even if they’re important. You can just call it a day any time you want. You don’t have to answer to anyone but yourself. This is when freedom can work against you.
It is important to hold yourself accountable to someone. When you have an accountability partner, you have someone to answer to. This will force you to do the work you need to do instead of opting for the easy option.
You may want to find yourself a business coach who can work as your accountability partner. Once you’ve set the goals and objectives with your coach, you need to meet most of them, if not all. A coach will give you deadlines to ensure that your business will grow as it should. You make a commitment to your coach that you will do what you said you were going to do. It is then your responsibility to do these tasks. Your coach will check in on you to see if you have done what you said you would. When you are accountable for both your actions and inactions, you are more likely to work harder and stay on track.
Accountability will keep you dedicated to your business goals and help you reach them. When you have someone to coach you and keep you accountable, you adhere to a commitment. You start becoming more responsible for your own actions.
Generating ideas is important for any business. Instead of generating ideas on your own, you may find it helps to brainstorm with an marketing consultant.
They can be the perfect sounding board to bounce ideas off. Someone whom you can discuss ideas with in order to find the good ones. When you have a minefield of ideas, it can be difficult to see through the glitter and find one that actually works. With the help of a marketing specialist, you know you have someone to rely on when it comes to no-fluff advice. They will be honest about your ideas, ask you the right questions and give you the advice that you need. This allows you to nip the bad ideas right at the bud.
A great consultant will also be your source of new ideas. With their experience in the field, they can provide you with ideas you may haven’t even thought of.
They will work with you in making these great ideas happen. They can guide you from the initial thinking stage to actually implementing them. This articulation of the idea - from start to completion - is important. They can help to refine your ideas and makes them doable for you and the business.
Engaging a marketing consultant / advisor / specialist will help you to identify the gaps in your marketing and stay on top of your business goals. This is an investment that you need to make if you want to step up your game and move your business forward.
Do you think your business could benefit from getting help with your marketing?
Tiffany Bennett (Marketing Consultant & Strategist)